What's the reason you're going into Business in the first place Right and this goes back to Michael Gerber's e-myth the number of people who And I who aren't actually sure that why They're going to business and they end Up working more hours to make less money Just keep your job you know Um yeah you know starting a business I Mean we know the statistics it's well Into the 90 percentiles you're going to Fail in the first three years and so Whatever it is you have to be you have To believe in this thing so much that Those odds are worth it You know only only passion for something Is is is worth those incredible odds and Passion for something includes a deep Desire to solve a problem that you've That nobody else has solved or produce a Product that you just can't find Somewhere else like I can't find a good X and I'll just make it myself and the Best businesses you know this the best Businesses usually start because Somebody made something or offered Something for themselves or their Friends