What is a HOOK?

Curated By Ralph

My favorite leadership quote is by Eleanor Roosevelt, who said, "Leadership is about making hard choices and being accountable for those choices." To me, it illustrates the importance of having a strong moral compass and being unafraid to stand up for what you believe in. Being a leader is not always easy, but with courage and conviction, anything is possible.

What is a hook a hook is basically Something that is intriguing at this Very moment and a hook comes from either Moving away from something painful or Moving towards something pleasurable a Hook is a part of it could be a headline A subject line and an email the first Sentence you say just don't overthink it Just it could be the start of a webinar The start of a YouTube video the start Of an email you're going to send it Could be anything like that

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