How can I find my WHY? | Simon Sinek

Curated By Ralph

My favorite leadership quote is by Eleanor Roosevelt, who said, "Leadership is about making hard choices and being accountable for those choices." To me, it illustrates the importance of having a strong moral compass and being unafraid to stand up for what you believe in. Being a leader is not always easy, but with courage and conviction, anything is possible.

There's no such thing as changing your Why Your why is something objective it's who You are it's who you are at your natural Best you know you we were all fully Formed uh When We Were Young we are Products of our upbringing Um and and we can make tactical changes But fundamentally who we are is who we Are Um and and putting your why into words Is putting that into words so uh once It's written you can tweak the language For sure and find Nuance but there's no Changing it so if you're changing it Every year probably not your why Um but I can tell you a fun little Exercise if you want to learn your why Uh I call it the friends test Uh call a friend who you love someone Who you could call them at three o'clock In the morning or they could call you at Three o'clock in the morning you would Absolutely take the call do not do this With a spouse or a sibling those Relationships are too close because they Know you do too well Um do with a best friend and ask them This simple question Um why are we friends And they're gonna look at you like You're crazy Uh because you're asking them to put Into words something that exists in the

Emotional part of their brain the Olympic brain but that part of the brain Doesn't control language the neocortex And so they're going to say I don't know Why are you asking me you say come on Just just humor me and then weirdly you Stop asking the question why you ask the Question what it elicits better answers Come on what specifically is it about me That I know that you would be there for Me no matter what and they'll start Describing you I don't know I can trust You you're smart you're funny and you Play Devil's Advocate great that's a lot Of friends what specifically is about me And they're going to go through a few Rounds of Heming and hawing and Eventually they'll give up and Eventually they'll give up and start Describing themselves and this is what My friend said to me I don't know Simon All I know is I can just sit in a room With you I don't even have to talk to You and I feel inspired and I got Goosebumps in fact I'm getting them Right now And if you do this with multiple friends You'll get very similar if not the exact Same answer because what they're Articulating is your value you have in The world which is your why so it's a Fun way to get at it if that's if you're Interested in it

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