This is the single biggest mistake that Small and medium-sized businesses make They build a product that they want and They love and they fall in love with the Product instead of the ideal client and So their business is limited To them or people like them just like Trying to influence your kids and being One that's the ones that are easy that Are like you if you want to run a Business it's got to be for them it's Not for you if you do that you're going To be able to grow